By Connor Cohen

Brands are prioritizing content more than ever. For The Drum’s Content Marketing in Focus, Connor Cohen (SEO & content executive at The Drum) explores why SEO is such a key component of content and how it can be incorporated into a brand’s content strategy.

Content marketing has seen significant growth as brands produce creative content strategies that drive traffic, leads and conversions, while also growing their brand in different countries, through different channels, on different platforms.

One of the key pillars of building a content marketing strategy for the future, is search engine optimization (SEO). SEO is crucial Read full story ›

Source: The Drum