By Holly Rutter

Much like snowflakes, no two new business meetings are the same, but there are some things you can be doing to make sure you’re putting your best foot forward and maximising your chances of conversion later down the line.

The Future Factory recently spoke to senior figures in the brand world in search of answers to how agencies can best influence the purchasing decisions of brands in meetings. For the sake of symmetry, we’ve packaged up our top tips into four sparkly parcels.

Do your homework

It is a truth universally acknowledged that if you fail to prepare, you prepare to Read full story ›

Source: The Drum