By Xixi You

Working internationally requires an intercultural approach to avoid clashes with local culture and allow for better business assimilation. Xixi You, APAC account director at Croud, suggests some surefire ways for marketers to navigate marketing in China.

If Samuel P Huntington was right about the ‘Clash of Civilizations’ in the post-Cold War world, recent geopolitical disruption – whether that’s the Ukraine War or escalating tension between China and the US – may mark a new era of international order.

The endogenous conflict between China and the west, and their ideology-based contradiction in particular, has posed a profound impact on global trade and business Read full story ›

Source: The Drum