By Alexis Ng

Instagram has emerged as a thriving social platform. With over 500 million users and 80 million daily photo uploads, it’s now one of the world’s largest mobile ad platforms.

For marketers who want to achieve success in their Instagram ad campaigns, it’s going to take more than just getting your brands on the platform. As with all other social channels, consistent execution of best practices plays a big role in whether you succeed or fail.

1. Know the ad formats

Although the opportunity to advertise on Instagram is still a relatively new concept, there’s already a range of formats available for marketers to Read full story ›

Source: The Drum