This week was Social Media Week in London and I was fortunate enough to attend a blitz course on unlocking LinkedIn’s full potential. The speaker was none other than Mark White – widely regarded as the UK’s number one provider of training and consulting on LinkedIn. Like most marketers I brought a healthy dose of scepticism and didn’t know what to expect. Would I actually learn something I didn’t know?

Ten minutes into the presentation and my ears were wide awake. The epiphany I had: most of us use LinkedIn, but a fraction of us use it properly. Here are a Read full story ›

Source: The Drum