“When people talk about training, they think they are going to have to go on a course, take down some learnings and that it is all quite formal,” says Stephen Christou, regional marketing manager at technology firm Sabre. “[In reality] it can be as simple as looking online each day at some of the news, opinion pieces and issues that are challenging the industry. With modern communications technology it’s very easy to keep up with new ideas.”
Training on the job is certainly becoming an increasingly prominent feature of marketers’ lives. As technology accelerates the rate of change within the profession, Read full story ›
Source: Marketing Week
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