The gaming industry is doing better than ever before: Electronic Arts’ stock was up nearly 50 per cent in 2015 while Activision Blizzard’s was up 96 per cent.
Demand is extremely strong on major platforms like PlayStation and Xbox and mobile game development are better designed and more engaging than ever. But what will really drive the industry in the coming years is eSports – an industry that SuperData forecasts will generate $1.8 billion in revenue by 2018 (Activision last week acquired eSports giant Major League Gaming).
What will drive these revenues is growing viewership numbers, and as described Read full story ›
Source: The Drum
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