Earlier this month, Twitter’s ad exchange MoPub struck a deal with anti-fraud outfit Forensiq in a bid to reassure advertisers that clicks on its mobile ad exchange are generated by human beings and not bots.
Twitter’s MoPub marketplace sits within the social network’s ad tech stack – an increasingly important part of its business, especially as growth of its overall user numbers begins to plateau – and connects media buyers and sellers to trade in-app mobile inventory using real-time bidding (RTB) technology.
Through the partnership between MoPub and Forensiq, Twitter hopes to improve the “supply quality” across the more than 45,000 mobile Read full story ›
Source: The Drum
Industry News