The UK’s regulator of advertising received 45 complaints about whether the bank could advertise itself as environmentally responsible.
Two posters by the major bank HSBC have been dubbed greenwashing by the Advertising Standards Authority (ASA) in its latest rulings, it was announced today.
First seen in October last year at bus stations in and around London and Bristol, the posters posited HSBC as a sustainable brand.
The first poster featured the strapline: ‘Climate change doesn’t do borders. Neither do rising sea levels. That’s why HSBC is aiming to provide up to $1tn in financing and investment globally to help our clients transition to Read full story ›
Source: The Drum