HSBC and We Are Social have launched a Snapchat geo-filter campaign targeting new students during freshers fortnight.
A total of 14 different Snapchat geofilters will be activated across 170 universities from 26 September through to 9 October.
These will resemble magazine covers, placing the student’s face at the centre with the slogan ‘Face to Watch 2026.’ We Are Social has also created three 10 second Snap Ads which will appear on Snapchat stories.
Jag Sharma, social media marketing manager for HSBC, said: “Freshers fortnight is an exciting time for new students, as the people you meet at university really can shape your Read full story ›
Source: The Drum
Industry News