HSBC UK, with the help of J. Walter Thompson London, is underlining its technological advances in a new multi-channel campaign.
The first ad in the series focuses on HSBC’s voice activated security but the campaign also promote its one day mortgage approvals, its Fast Balance service and its personal loan top-ups.
The 60 second ad, set in New Zealand, shows a young boy who is trying to gain access into a group of friends’ den – which requires a password. Finally he receives a text telling him to use just his voice to gain entry; ad the payoff exceeds his Read full story ›
Source: The Drum
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