By Charlotte McEleny

Taiwan-based HTC has awarded London agency Forever Beta to lead the advertising brief on its global smartphone business.

The first task for the agency will be to reposition the brand around its smartphone offering, which has already launched. The creative centers on the idea of ‘U’ and that HTC technology empowers people to “pursue their own brilliance”.

Chialin Chang, president of the Smartphone Division at HTC, said: “For 20 years, HTC has been creating innovations to help individuals find their brilliance, so it’s important for us that partners share our passion. Forever Beta demonstrated the creativity, energy and passion that align with Read full story ›

Source: The Drum