Set to launch its flagship smartphone, the One M9 in store today (1 April), HTC is looking to stand out in a competitive smartphone market with a new multichannel campaign.
Ben Walsh, head of marketing for HTC told Marketing Week that the brand’s core aim is to ‘cut through’ with its brand message and delivery across channels.
“We’re in the most competitive market on the planet, in the most hard-fought territory in the world. HTC is making grounds in this space. We’ve seen increased brand preference quarter on quarter throughout 2014 and 2015 and increasing belief in the product and the partners Read full story ›
Source: Marketing Week
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