By Danielle Long

Hungry Jack’s is helping Aussie burger lovers to escape the pretension of food fads and “keep it real” in an integrated brand campaign.

The campaign takes aim at hipster food trends while celebrating the real ingredients in its food with an ad that pays homage to classic action movies.

The ad follows a man who receives a mysterious phone call, which sets off a chain of events that sees him running through barber shops, yoga studios and falling into a truck load of kale, before finally arriving at a Hungry Jacks restaurant.

The campaign features the tagline, ‘Keeping it Real’, which Read full story ›

Source: The Drum