By Naomi Taylor

With more people than ever avoiding the high-pressure of a car dealership environment, how does a brand communicate its key product features? Three in five car buyers are turning to digital – now researching on YouTube for their next car, with many watching ‘car tour videos’. However, the majority of this content is very technical and difficult to understand.

Gravity Thinking, digital communications agency based in London, created a film for Hyundai to heighten the ‘car tour’ experience online.

Albert Einstein once said, “If you can’t explain it to a six year old, you don’t understand it yourself”. This became the basis Read full story ›

Source: The Drum