By Shawn Lim

Hyundai’s luxury car brand Genesis is renewing its content partnership with CNN’s Great Big Story (GBS) for another year and creating a fellowship program to support emerging filmmakers.

Signed and launched as a channel in 2016, ‘Origins’ was a key part of a GBS’s year-long partnership with Hyundai’s luxury car brand Genesis. It was designed to explore the history of things, from design to food to pop culture with Genesis brand integration.

50 ‘Origins’ videos have since been produced by GBS, from ‘Comic Sans: The man behind the world’s most contentious font’ to ‘Brewing Korea’s favorite Read full story ›

Source: The Drum