The IAB has revealed a complete overhaul of its portfolio of standardized ad units, inviting the public to comment on its latest recommendations for cross-screen ad formats.
In an attempt to garner public attention on the advertising industry generated by this week’s Ad Week New York activity, the trade body hopes to raise awareness of the perils to the media industry posed by the rise of ad blocking, and win over public sentiment.
As part of the initiative, the IAB has released a complete overhaul of the IAB Standard Ad Unit Portfolio, and invited the public to Read full story ›
Source: The Drum
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