As part of the year’s mission to Humanise Programmatic, the IAB Singapore Programmatic Committee hunted down the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind their success and what they are doing to drive the industry forward.
“Regardless of your function, understand where your data comes from and what it means because that is the most fundamental commodity in programmatic.”
Data-driven, efficient and optimal – the three traits that made Yuani Chen, analytics lead at Amnet Asia, and Programmatic a match made in heaven.
“My first interaction with data was in the hospitality industry Read full story ›
Source: The Drum
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