By Nesh Pillay

According to a study by the Interactive Advertising Bureau (IAB), 68 per cent of marketers and agencies plan to increase their digital video ad spending in the next year.

The news was released as part of a study titled ‘Digital Content NewFronts: Digital Video Spend,’ which surveyed more than 300 buy-side professionals.

While respondents expect an increase in digital video ad spending, 67 per cent said they expect broadcast ad budgets to either stay the same or decrease.

“This study demonstrates unequivocally that digital video is a fierce competitor for advertising dollars,” said Sherrill Mane, the IAB’s senior vice president of research, analytics, Read full story ›

Source: The Drum