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IBM iX vice president on using AI to augment the human, overcome brand safety and prevent media buying wastage

on Jul 31, 2017 | 0 comments

By Danielle Gibson

Artificial intelligence (AI) and machine learning are fast becoming widely understood by consumers. This can be seen at IBM with its latest involvement with Wimbledon and platforms, Watson and Ask Fred.

Matt Candy, vice president and European leader at IBM Interactive Experience, says that there is opportunity to use AI to augment the human and put data and insight straight into their hands that would be otherwise unreachable.

Candy is a judge for the DADI Awards 2017 and a new category for this event is Best Use of AI/Machine Learning. Talking to The Drum Read full story ›

Source: The Drum