IBM is set to shake up the digital ad industry model with the launch of 10 new, global Interactive Experience labs, supported by a $100m investment which will see it expand its consulting services to help clients with experience design and engagement.
The Interactive Experiences division is the tech giant’s global consulting practice dedicated towards creating next-generation services, created to integrate the design capabilities and user experience experts from Interactive – one of the biggest digital agencies in the world.
The move will see 1,000 new jobs created for the labs, across each of the labs, which will be located Read full story ›
Source: The Drum
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