Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Iceland sponsored Iceland and Maltesers joined the diversity debate: the best creative works in The Drum's New Year Honours 2016

on Jan 2, 2017 | 0 comments

By The Drum

iceland sponsors iceland

Best sponsorship

Iceland and its activity during Euro 2016

Loading…

Iceland (the supermarket) decided to sponsor Iceland (the country) in its bid to win the Euros, encouraging Brits to make the national football squad their ‘second team’ during the tournament.

The highlight of this was when the side met England in the final group game of their pool. Iceland Foods’ social team killed it during the game, which resulted in England’s shock exit from the Championships.

The social team employed canny thinking, humour and tapped into the collective social consciousness of the UK (not even a week Read full story ›

Source: The Drum