By Tom Blacksell

It’s no secret that we’ve seen big changes in the way people interact with brands over the last few years, due largely to the proliferation of personal technology. This has put consumers firmly in control of what they see and when they see it.

Trying to engage with your customers and prospects today consists of a multitude of possibilities and the sheer range of options available can be intimidating to marketers looking to define their own strategies. I mean, where do you start?

The customer journey is flexible and fluid with consumers jumping across social networks, physical stores, websites and traditional media. Read full story ›

Source: The Drum