By Mark Jackson

A recent article from the FT cited Sir Martin Sorrell calling out fierce cost-cutting by clients and growing pressure from activist investors for short-term returns which, alongside technological disruption, he stated, is a “perfect storm”.

There’s no denying that this scenario is being played out across our industry. The past two years have seen some of the world’s largest media accounts up for pitch, alongside calls for greater transparency, and an increased focus on issues such as brand safety and measurement. Higher quality media buys are clearly in demand, but we’re all aware that there’s a race to the bottom when Read full story ›

Source: The Drum