Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a space ripe with marketing opportunities.
For years, brands have dabbled in gaming, thinking it’s all fun and games. But gaming isn’t just about chasing high scores; it’s a huge cultural force reshaping how millions engage with media, socialize, and even shop. If your brand isn’t already playing the game, you’re missing out on a multi-billion-dollar opportunity. Here are five reasons why gaming should matter to your brand—and no, “fun” didn’t make the cut.
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Source: The Drum
Industry News
