By Shawn Lim

OTT platform iflix has signed a private marketplace deal with Ada to offer premium inventory and targeting capabilities to advertisers.

The partnership will be handled by Ada’s supply side business AdaReach, which will allow advertisers to access brand safe premium inventory in top local shows on iflix with 100% viewability through sponsorship, video and live stream, branded content and TVC integration.

AdaReach will also enable advertisers to create highly targeted and efficient and effective campaigns by leveraging on first-party and contextual data.

“This partnership with ada is a very important step in our directive to work closely with leading brands to Read full story ›

Source: The Drum