Domino’s has announced that it achieved peak engagement levels of 23 per cent when using promoted tweets through Adaptly at the weekend, as the pizza company looked to engage second screeners.
Overall, the number of @Dominos_UK mentions numbered more than 24,000, with over three million impressions.
Rupal Patel, digital campaign manager at Domino’s Pizza Group, commented: “Twitter, TV and pizza go hand in hand, which is why we were so keen to try TV conversation targeting when it was first announced. I don’t think there is another platform that would have allowed us to be as creative as we have been with Read full story ›
Source: The Drum
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