More than 1,000 advertisers have pulled spend from Facebook this month as part of a mass boycott over its content policies. Let’s imagine for a moment that this movement gains greater momentum; that SMEs, publishers and 2.6 billion users follow suit. If marketers were to make their temporary boycott a lasting one, where would they spend their money instead?
Before we play fantasy football with ad budgets, it’s important to quantify just how far Facebook’s revenues could go. “Senator, we run ads,” chief executive Mark Zuckerberg drily told Congress in 2018 when asked how the company makes money. Facebook and Read full story ›
Source: The Drum
Industry News
