As part of The Digital Trading Awards Programme we hear from Nick Reid Managing Director, UK from Tubemogul who talks about improving video advertising viewability.

People love to hate advertising. They resent the intrusion into their lives and they believe that they are immune to its effects. But, the reality is that good ads create water-cooler conversation and are buzzed about.

When we complain about viewability with video, the finger of blame often points directly at ad tech. “It’s your fault that our viewability is low,” say marketers. “What are you going to do about it?”

My response is always: “Lots – and Read full story ›

Source: The Drum