Despite UK retailers’ best efforts, Black Friday appears to have failed to create anything like the spending frenzy that it is renowned for in the US after figures released by the British Retail Consortium (BRC) revealed that sales failed to even grow by 1 per cent compared to last year.
Any signs of momentum on last year’s Black Friday began to dwindle with early reports from retailers of shorter queues outside shops and fewer customers in stores.
The lethargic response appears to have been more than just anecdotal, however. The BRC described the month of November as “slow and distorted” as Read full story ›
Source: The Drum
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