By Minda Smiley

Ad agencies are always looking for ways to show that their creativity extends beyond the confines of client work. Whether it’s a food cart full of Donald Trump “baloney” sandwiches or a Cindy Gallop chat bot, there’s no shortage of agency “passion projects” that are sometimes just thinly veiled attempts at self-promotion.

Which is why it’s easy to write off Space150‘s long-running “versions” project, an endeavor that essentially involves the agency entirely rebranding itself every 150 days, as just another agency gimmick. But founder of Space150 Billy Jurewicz swears that the Minneapolis-based agency’s continual rebranding is far more Read full story ›

Source: The Drum