Indian cricket legend, Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017.
This move by IDBI is strategic as they are tap into the Sachin Tendulkar brand, coupled with the release of his latest biopic – ‘Sachin: A Billion Dreams’ would help to market the marathon well.
Commenting on the new partnership, Karthik Raman, CMO, head products & strategy, IDBI Federal, “We are extremely pleased to have God of Indian cricket, Sachin Tendulkar as the face of God’s own marathon, IDBI Federal Spice Coast Marathon 2017. This association will leverage the legacy Read full story ›
Source: The Drum
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