Blackberry’s attempts to turn around years of financial loss by rebranding itself as a software company has shown early signs of success according to its latest quarterly report however industry analysts remain doubtful over the long-term viability of the new direction.
The Canadian phone firm has been struggling to compete in recent years and has recorded loses of around $1.2 billion a quarter. However rebranding efforts and a focus on recapturing the business to business market where they first made their name has resulted in profitability for the first time in years.
Their recent financial quarterly results reported software revenue Read full story ›
Source: The Drum
Industry News