Tough new rules banning online ads for high fat, salt and sugar (HFSS) being targeted towards children are poised to come into force on Saturday (1 July), with both advertising and food industry bodies welcoming the move.
The restrictions were revealed by The Committee of Advertising Practice (CAP) last year, and will bring online media closer in line with broadcasting rules. Central to the new policy is the prevention of ads which promote sugary and salty food and drink options from appearing around TV-like content online if they are directed at, or likely to appeal to, children.
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Source: The Drum
Industry News