By Sean Larkin

Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk to better hone its campaigns for clients, which include Adidas, John Lewis and Shop Direct.

By incorporating the two technology platforms, Infectious Media’s clients will be able to build audience segments based on variables such as age, language, time of day or local weather patterns in any market they require, and then target their media buys accordingly.

Scaling audiences and ad buys in new regions requires an understanding of each market’s Read full story ›

Source: The Drum