We are living in a digital age where social media rules the day but navigating this isn’t without its challenges, particularly when marketing under the influencers.
Many may also argue that digital marketing means the ‘death of a salesman’ but, when it comes to influencers, it is the evolution of traditional salesman or salesmanship.
The current digital realm consists of such social media influencers who can be now called ‘contemporary salespersons.’ They are millennials, social media addicts, stylish and competitive. Brands love those traits and, of course, the thousands and even millions of followers they have.
Sanjay Sayani, brand evangelist, Read full story ›
Source: The Drum
Industry News