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Infographic: The majority of consumers conducted the bulk of their festive shopping online for the first time in 2014, finds research by Wipro Digital

on Jan 28, 2015 | 0 comments

By Michael Feeley

Recent research by Wipro Digital, the digital transformation business of Wipro Ltd, has revealed that 71 per cent of surveyed consumers in UK and 61 per cent in US reported doing the majority of their 2014 festive shopping online.

This represents a significant increase on the 45 per cent in UK and 36 per cent in US reported who reported doing the majority of their shopping online in 2013.

The research suggests that the trend is set to continue with half of the surveyed consumers in US and UK saying that they plan to do more shopping online Read full story ›

Source: The Drum