Video viewers are 11 per cent more likely than the average respondent to be influenced by advertising or promotions, research from Videology has found.
It was also discovered that video viewers are twice as likely than the average respondent to visit a fast food restaurant or quick service restaurant (QSR) after seeing an advert or promotion.
The survey of 1,259 people in the UK suggested that the lead-up to lunch was the best time to target these video viewers, as the group is 75 per cent more likely to get lunch from a QSR than non-video viewers.
Source: The Drum
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