By Rose Lewis
Everyone’s talking about innovation, but how many agencies have actually figured out how to bring it inside their organisations? Collider’s Rose Lewis tells us ‘innovation days’ are not enough, and that startups won’t just keep coming back.
Everytime I go to an agency, the first word out of their mouths, 90 per cent of the time, is ‘innovation’. Either I am speaking with the head of innovation, or the head of mobile has dropped the I-word in the first few minutes. They have embraced it in their vision, but are trying to figure out how to bring it inside the organisation.
Source: The Drum
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