By Laurie Fullerton

Innovation remains the top business challenge in 2016, according to a survey of 226 North American B2B decision makers while the focus for U.S. businesses marketers remains on branding, value marketing and segmentation.

The unique challenges B2B marketers face as they pave their way through new methods and tools of reaching their target audiences reveals that that nearly 72 percent of U.S. companies see innovation as their top business challenge, but still plan on putting 56 per cent of their marketing efforts into branding/marketing communications, the survey, which was conducted by B2B Marketing International, notes.

While 61 per cent of U.S. businesses Read full story ›

Source: The Drum