Inside Carlsberg's new sustainability-driven packaging and brand identity

By Shawn Lim

After a massive promotion drive to relaunch its beer as a quality Danish pilsner in the United Kingdom, Carlsberg turned its attention to the Asia Pacific last week, when it held an experiential marketing event in Singapore.

The activation allowed beer-lovers to experience Carlsberg’s next phase of its “Pursuit for Better” mission, which includes a focus on minimising the environmental impact, as well as its new packaging and brand identity.

Taking The Drum through its sustainability efforts and new packaging, which picked Read full story ›

Source: The Drum