Nielsen last week announced that early this year it would expand its Twitter TV Ratings to include Facebook, and then Instagram; the new ratings system will be called “Nielsen Social Content Ratings.”
There is really no other way to put it: this is bad news for Twitter.
Twitter has enjoyed an exclusive social TV measurement relationship with the company whose ratings system still drives the majority of all TV ad buys. Now, it will share this relationship with Facebook, a company that is not only has four times as many active users but has also made major investments – from Read full story ›
Source: The Drum
Industry News