By John McCarthy

Publicis Groupe, one of the world’s largest ad buyers, is the first holding company to support the Unified ID 2.0, an identity solution being built by The Trade Desk to pick up the reins from the soon to die third-party cookie. The Drum hears from Publicis’s data arm Epsilon about the agreement struck before “nuclear war hits the digital media value chain”.

Data business Epilson, purchased by Publicis Groupe two years ago for a reported $4bn, made its identity platform CORE ID interoperable with The Trade Desk on Thursday. There’s a growing list of backers for this alternative to Read full story ›

Source: The Drum