By Shawn Lim

Publicis Groupe has clinched a significant win in Asia Pacific after winning the whole of government (WOG) tender and being appointed as the Singapore government’s master media agency (MMA).

Beating out 26 other agencies and other holding companies, the French holding company will now handle the media buying through a consortium, for all of Singapore government’s ministries, statutory boards, departments, organs of state, worth SGD $80 million.

The consortium, called ‘Gov@Publicis Media’, will consist of Starcom Worldwide, Zenith, Performics and Publicis Media Practices.

This is the first time the Singapore government has awarded a WOG tender and Read full story ›

Source: The Drum