By Seb Joseph

Valued at $3.8bn, Slack – the chat room for offices – has prospered from the tectonic shift in communications and now wants to appeal to as broader audience as possible. Unlike at many other startups, Slack’s brand – and not just the product – are at the forefront of its pitch, which eschews the traditional B2B sales-led approach in favour of more customer-driven practices.

To that end, sales teams aren’t commissioned on each deal they sell; instead, things like customer satisfaction and Net Promoter Scores are rewarded.

It might seem a logical path for any business dealing in communications but it’s Read full story ›

Source: The Drum