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Inside WeChat magazine Leaf: Q&A with founder Leaf Greener

on Apr 27, 2016 | 0 comments

By Charlotte McEleny

What clearer sign is needed that publishing has changed forever than a well respected journalist defecting from tradition to set up something entirely new? Though not entirely a ‘traditional’ fashion journalist due to always being very much active in the social and digital spheres, Leaf Greener counts senior editorships at Elle China, Self Magazine and guest editing Vogue as notches on her CV.

Fast forward to today and Greener has a small, influential empire built largely around Chinese social networking behemoth WeChat. Her WeChat magazine LEAF has built a small ‘elite’ audience, earning herself many awards and acknowledgements as a rising Read full story ›

Source: The Drum