Unilever brand Dove is making light of the new White House administration’s freshly minted catchphrase, ‘alternative facts’, in a print campaign that sees the brand tell obvious lies, all in the spirit of satire.
The company ran the ads pictured in the UK press over the weekend just as the supposed ‘Muslim ban’ imposed by Donald Trump was experiencing a considerable backlash from brands.
Ogilvy London created the ads, with claims such as ‘New Dove antiperspirant increases your IQ by 40 points’, mocking the administrations sweeping contempt of the free press. The brand of Read full story ›
Source: The Drum
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