Instagram has revealed that over 200,000 brands are using the platform to advertise each month, having noted a mammoth increase since scaling up its advertising at the end of 2015 to push “seamless” integration with sister company Facebook.
Some 75 per cent of the app’s active advertisers looking to appeal to Instagram’s 400-million strong user base are located outside of the US, according to the company.
Back in June 2015, the image-sharing app was home to just a few hundred advertisers when it announced plans to provide marketers with a new suite of tools to target customers and lift restrictions Read full story ›
Source: The Drum
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