Instagram opened up its advertising globally last September and according to figures supplied by the social network, 75% of its advertisers are outside of the US and operate in more than 200 countries. Quarles said that Instagram has become “a valuable place for discovering businesses around the world”.
He explained: “Instagram is now the “look book” for brands people love and the shop window for small businesses on mobile. We are excited to welcome 200,000 advertisers to the platform because the more diverse our advertiser base, the more relevant we can make the ads that people see.”
Source: Marketing Week
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