Instagram appears to have drawn some inspiration from one of Snapchat’s most popular features, unveiling its very own ephemeral content service dubbed ‘Instagram Stories’.
The Facebook-owned platform revealed the latest update to its app earlier today, saying the new feature had been designed to make it easier for users to capture and share their “daily moments”.
Instagram Stories is not unlike Snapchat Stories in the sense that it allows users to share a chronological slideshow of videos and pictures with their friends on the platform. On both apps, these streams disappear after 24 hours.